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The UGC BlogUGC ads, decoded.
Strategy for game studios and brands using UGC to drive installs and sales, from someone who makes the ads.
Mobile game UA
The UGC Ad Strategy Every Game Developer Needs in 2025
Why creator-made ads beat traditional trailers on CPI, engagement and testing speed.
Strategy
The Future of Advertising: Why Brands Are Investing in UGC
Authentic, platform-native content is outperforming polished campaigns. Here's why.
Creator marketing
UGC Creators vs Influencers: What's the Difference?
How each works with brands, and when to use which.
UGC 101
What Is User-Generated Content? And Why Is It Important?
The basics of UGC and why it matters for every brand.