createdbyjace
Case study · Clash of Clans · via TikTok One
Clash of Clans UGC ad
A meme-format ad that spoke the language of Clash players and reached 18.4 million views, 48K clicks and 1.1K conversions on TikTok, with no face-cam and no studio polish. It landed so well the brand rebooked me for 3 more ads.
The results
18.4Mviews
48.2Kclicks
1.1Kconversions
23.8Klikes
Rebooked 3×The brand liked this ad so much they came back through TikTok One for 3 more.
The hook
HER: Why do you play that game so much..ME: YOU'LL NEVER UNDERSTAND
An on-screen text hook every Clash player has lived. It's instantly relatable, and it reads before the sound even kicks in.
- GameClash of Clans
- PublisherSupercell
- FormatText hook + gameplay + voiceover
- PlatformTikTok · 9:16
- Booked viaTikTok One
- PublishedJanuary 2026
The approach
- A meme, not an ad. The "HER / ME" format is native to TikTok, so the ad slides into the feed like any other relatable post and gets shared like one.
- Text hook, zero setup. The joke lands in the first second with no intro and no face-cam, and the gameplay underneath shows exactly why players can't put it down.
- Voiceover the whole way. Continuous narration keeps people watching past the hook, building the "you'll never understand" feeling into reasons to play.
- Written from inside the community. I've been a gamer for 15+ years, so the joke rings true to real Clash players instead of sounding like marketing.
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Native, meme-fluent UGC ads for mobile games, made by a gamer who knows your players.
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