Football Head Coach 25 UGC ad

The results The hook

"Let's take Tyreek Hill here, obviously."

I played it like a real gamer would, calling out real NFL players by name as I picked my team, so football fans were hooked from the very first line.

• GameFootball Head Coach 25
• PublisherMiniclip / Gamebasics
• FormatFace-cam + gameplay split screen
• PlatformTikTok · 9:16 · 27s
• Booked viaTikTok Creative Challenge (now TikTok One)
• PublishedAugust 2024

The approach

• Playing it, not pitching it. I acted as if I was mid-game, headset on at my streaming setup, choosing my team in real time, so it reads as a gamer's gameplay clip, not an ad.
• The core mechanic, front and center. The gameplay shows the choice that makes the game addictive (which player card to run through), so viewers instantly get what they'd be playing.
• Real NFL names as the hook. Calling out stars like Tyreek Hill grabs football fans instantly, because they recognize the player before they even know what game it is.
• Short and punchy. 27 seconds, with no wasted frames between the hook and the payoff.

What happened next

• August 2024The ad goes live through TikTok's Creative Challenge and takes off.
• Creative Master bonusIt hits TikTok's top bonus tier for performance, with 100% extra revenue share.
• Miniclip reaches outThe publisher contacts me directly, outside of TikTok.
• 2024 to 2026Multiple deals with Miniclip and counting. The ad is still being run, now past 37.7M views.