Whiteout Survival UGC ad

A split-screen creator ad for Century Games' survival strategy hit that drove 617K views, 14.5K clicks and 126 conversions on TikTok, pairing a real gamer's reaction with gameplay that shows exactly what the player gets.

The hook

"How long will you survive?"

A direct challenge to the viewer, so they picture themselves in the game before the gameplay even starts.

The results

617.5Kviews

14.5Kclicks

2.35%click-through rate

126conversions

GameWhiteout Survival
PublisherCentury Games
FormatFace-cam + gameplay split screen
PlatformTikTok · 9:16
Booked viaTikTok One
PublishedJune 2026

The approach

Creator on top, game on the bottom. My reaction carries the energy while the gameplay underneath shows the real product. Nothing feels like a trailer.
A question as the hook. "How long will you survive?" turns a passive scroll into a challenge, and gets viewers playing the scenario in their heads.
Bold on-screen captions so the ad works with the sound off, where most feed impressions happen.
Native TikTok pacing, filmed at my own streaming setup so it reads as creator content, not a paid placement.

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